i am very strict when it comes to the three minute rule and video art.
with show reel video art works (as in works that you sit from beginning to the end) you need to have a REALLY good reason to extend it past the magical 3 minute limit. (naturally installation loops are a whole different thing.)
3 mins is perfect. there's plenty of time to build up what you're after, reward the viewer and still leave them wanting more. maybe even watch the same video again.
go on for 5 and you're already starting to bore them and go on for more than 10 and they'll be too pissed off at you wasting their time to ever give you another go.
then again, too much shorter than 3 minutes can seem too short and work can appear unfinished.
maybe i'm just a brainwashed result of the mtv era?
A quirky lil Finnish chicky lost and found in the vast playing field of fine (and not so fine) arts.
A cranky caffeine fuelled wanna-be-artist (read: real life designer monkey stroking the corporate rooster) battling a severe addiction to various exhibitionist web-two-point-o applications.
2 comments:
very enjoyable.
But must agree that 3 mins is the max...no one should expect to be pleasured longer than this - that is just being greedy.
Kiwi
yes.
i am very strict when it comes to the three minute rule and video art.
with show reel video art works (as in works that you sit from beginning to the end) you need to have a REALLY good reason to extend it past the magical 3 minute limit. (naturally installation loops are a whole different thing.)
3 mins is perfect. there's plenty of time to build up what you're after, reward the viewer and still leave them wanting more. maybe even watch the same video again.
go on for 5 and you're already starting to bore them and go on for more than 10 and they'll be too pissed off at you wasting their time to ever give you another go.
then again, too much shorter than 3 minutes can seem too short and work can appear unfinished.
maybe i'm just a brainwashed result of the mtv era?
still, 3 minutes, enough said. ugh.
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